Advertising and Digital Marketing for Companies

6 reasons to put Digital Marketing into practice in your company today!

That marketing is important to bring more customers to your business you already know. But in recent years, a concept has become essential and concerns a task that requires effort and dedication from the manager to understand its need.

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We are talking  digital marketing. Everything that encompasses this subject is relatively new and therefore still generates many doubts. However, whether or not to adhere to this way of working can be a definitive factor in the growth of your brand and the consolidation of your company in the market. For whom  still have doubts, we brought 6 reasons for you to start your work in the digital world today!

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1. Build your brand authority

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Each day  more people  search for products and services online and that means that your brand needs to be present on the internet to be found. Many people think that having a website is enough, but this is not true.

It is necessary to make your  company in an authority in the area in which it operates to convey confidence to the buyer. To understand this importance, put yourself in your customer's shoes. When looking for references for the product you need, do you trust anything you read? Certainly not.

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The main way to use digital marketing to build authority is to get  a  blog.  For the more conservative, working with a blog is throwing time and money in the trash, but today we know that's not true. Well-written content brings more visitors to your site, educates your audience about your product, and  help to better position your brand on Google.

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2. Attract Customers with Digital Marketing

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Who doesn't want to have more and more customers? However, there is still no magic formula for this mission.

Lucky for us, there are some tactics that when put into practice can succeed in this mission and also bring more qualified customers to purchase.

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Digital marketing is the main tactic to attract qualified customers. Through a job well done on blogging, Facebook, YouTube, email marketing and countless other social networks, you take your business to an unlimited number of people and that consequently increases the probability of you selling.

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In the digital marketing process, attraction is the first point of the cycle and that's why it's so important. This is when you will place contacts at the top of your sales funnel, thus giving the marketing and sales teams a good volume to work with.

3. Don't fall behind

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Your competition is already in the online market. Large companies have already understood the importance of good digital marketing and that's why they invest in qualified professionals for the job. This means that ignoring the demand of the public that is on the internet is handing over a sale to your competitor. Is that your intention? Certainly not!

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So wasting time is losing potential customers and consequently losing money. Think about it!

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This means that ignoring the demand of the public that is on the internet is handing over a sale to your competitor. Is that your intention? Certainly not!

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4. Low cost

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If you've done research on the costs of marketing platforms and worked with  Paid campaigns on Facebook and Google  must be thinking that this point is not true. But to find the true cost of something, you have to measure beyond its price.  What would traditional marketing deliver you with the same amount spent on digital marketing?

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So, put into the account the amount that will be spent, its potential reach and what it is bringing as a result. For this calculation, we call  ROI or return on investment.

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In addition, with digital marketing it is much easier to measure this cost than in traditional marketing, where you hardly have an exact number of people reached by an action and conversion metrics.

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Content marketing, for example, generates three times more leads than traditional marketing,  but it costs 62% cheaper!  

5. Efficiency

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Digital Marketing is responsible for delivering extremely positive results for the most varied companies in recent years. This is possible due to its ability to find a qualified audience and consequently better prepared for the purchase. This reduces the  sales cycle  of your team, which is the time from first contact to closing. That is, your customer will be able to go through the  sales funnel  much faster.

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That's not to say traditional marketing doesn't bring results. If so, it would have been extinct a long time ago. What we are pointing out here is that working in the digital world brings faster and better results.

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6. Approaching the public

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Being close to your customer is different from reaching more people. The presence on social networks, blog and email marketing are ways to maintain a more direct contact with your audience.

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You can see in real time what people are saying about your brand, respond to a message on social media and discuss topics related to your business in a light way, creating a culture of really dialoguing with your audience. Many companies manage to perpetuate their brands on social networks by the way they approach their customers. A great example of this is  to Netflix .

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Planning

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Like other actions within the company, marketing must have good planning.  Set goals such as number of new contacts and also conversion into new customers. Thus, your team already knows what are the main points that must be worked on to achieve these goals.

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how to do this job

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There are many ways to be present in the online world, but we will mention two that bring excellent results for the most varied models of companies.

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Marketing on social networks

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Facebook, Twitter and Instagram may seem like just social networks to keep in touch with friends, but they go far beyond that.

Today, with the rapid growth of users and followers of social networks, it is possible to reach more and more people using resources and platforms never imagined. These three that we mentioned are just the main ones, but there are other networks that suit more specific types of companies.

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It is with this work that you will be able to be closer to your target audience and also to those who are already customers, being able to respond and interact always thinking about something positive.

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When starting to work on social networks, keep in mind that there are always chances of negative comments or messages about your work on company pages.

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It is also marketing's job to deal with these situations so that the sales team is not harmed by losing a customer, for example. So, don't pick a fight with the customer. Suggest a phone call or in person if possible, but don't leave any messages unanswered. This is a premise of working on social networks: to be always present.

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content marketing

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Content marketing is a newer but very effective way of working in the online world. It consists of producing rich and educational materials for your audience about your area or related areas.

Contrary to what many companies still think, content marketing is not talking exclusively about your product or service. Materials are usually divided according to the stage of the sales funnel that the customer is in. Think about the following stages your customer is in:

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Attraction:  This is the time to arouse your customer's interest in your product. This means presenting a solution to a pain he already has or showing this problem that his client often hasn't noticed.

The way of citing your product is always very subtle,  because you are offering valuable content and not simply advertising.

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Conversion:  Now that your client has understood why you can help and is in the decision process. The materials should be aimed at helping with this question and relying on what we call forms for conversion. For example, offer e-books with a specific theme and to have access to the material, you need to fill in some basic data such as name, email and phone number.

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Thus, this reader already enters your contact database and can be worked on for closing.

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Closure:  The moment that every salesperson waits for but cannot happen without the other steps being carried out. Closing materials can, unlike others, speak directly about your brand. Materials such as “Why hire company XYZ?”.

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Enchantment:  The client closed and therefore will be forgotten? Certainly not!

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Keep delivering valuable material that can help in everyday life, always taking into account what was purchased or contracted. This is a great post-sales job and it's a joint between marketing and sales teams.

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Many professionals still find it confusing to work with multiple tools. CRM tool, blog, to manage social networks and capture contacts, for example, can really be a quantity that ends up disturbing the day to day of a team.

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However, there are already great solutions for this! Digital Marketing Platforms help in this work and also in the metrics of your online work!

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